tokyobike is a small, independent bicycle company founded in 2002 in the quiet Tokyo suburb of Yanaka. The name was derived from the design of the bikes. In the same way the mountain bike was designed for the mountains so tokyobike was designed for Tokyo.

Based on the concept of ‘Tokyo Slow’ the bikes are designed to be light to ride with an emphasis on comfort over speed. The bike is simply a way to enjoy your city, as much about the journey as the destination.

tokyobike
87-89 Tabernacle Street
London EC2A 4BA

Opening hours
Tuesday to Friday 11am to 7pm
Saturday and Sunday 11am to 5 pm
Mondays Closed


+44 (0) 20 7251 6842
sales@tokyobike.co.uk
www.tokyobike.co.uk
www.tokyobikeuk.tumblr.com

We are always on the lookout for bright, enthusiastic people who want to work with us - please email sales@tokyobike.co.uk

tags:

SWASH x tokyobike

SWASH, a company celebrated for their signature hand drawn and painted artworks, have helped to create two luxury versions of tokyobike’s best selling CS and Bisou models. 

The collaboration is a perfect partnership that juxtaposes the rich, detailed artwork synonymous with Swash prints with the pared back, clean lines associated with tokyobike. It celebrates quality and attention to craft, emphasising both brands belief in a slower approach to things.

Specification:

tokyobike CS 8 speed model
frame: hand drawn artwork by Swash
saddle and grips: Brooks Cambium
classic mudguards by Gilles Berthoud and VO reflector 
tokyobike Bisou 7 speed model
frame: hand drawn artwork by Swash
saddle and grips: Brooks B17 yellow
classic mudguards by Gilles Berthoud and VO reflector 
Both models come fitted with Candy - a cast of Swash's much loved whippet and company mascot. Availability will be strictly limited and on a made-to-order basis with a lead time of 4-6 weeks.
Notes for editors:
tokyobike is a small, independent bicycle company founded in 2002 in the quiet Tokyo suburb of Yanaka. Based on the concept of ‘Tokyo Slow’ the bikes are designed to be light to ride with an emphasis on comfort over speed. The bike is simply a way to enjoy your city, as much about the journey as the destination.
tokyobike London
87-89 Tabernacle Street
London EC2A 4BA

Swash are Sarah Swash and Toshio Yamanaka, a duo celebrated for their signature hand-drawn and painted artworks, instilling their digital prints with the charm of human touch.
Unit 9 Bayford Business Centre
Bayford Street
London E8 3SE
Further details available from:
neil@tokyobike.co.uk 
laura@swash.co.uk

tokyobike appears in a short film by Outlanders from Individualism.

tokyobike is from a small neighbourhood in Tokyo called Yanaka. Its known for its slower pace, more traditional lifestyle and for lots of craftspeople still plying their trade in the small workshops that line the windy streets. Fresh back from a shopping spree there we are excited to showcase a number of new brands.

CHUP: With the world as a canvas for inspiration, CHUP draws on different indigenous tribes from around the globe to produce high quality woven socks. Production on vintage knitting machines, some of which are unique to CHUP, is strictly limited to just 20 pairs per day. Sadly it will be spring summer 2015 before we have the full range but until then there will be a small selection at the store for those that can’t wait.

M + : Using the finest leather and traditional techniques M+ makes everyday products a bit special. We bought back some of their wallets. Cleverly designed to fit notes, cards and coins they are an everyday luxury that just gets better with age.

A selection of other new arrivals from further afield can be found online or at the store.

The Cycle to Work scheme allows you to save up to 42%* on a bike and accessories for commuting to work. Signing up is easy:

1. Choose your bike and accessories at our London store or online 
2. Request tokyobike to provide a quote for your employer to approve / pay
3. Collect your shiny new tokyobike!

The savings are achieved through a salary sacrifice arrangement (typically lasting 12 months) and vary based on your rate of income tax. Essentially, the money you pay monthly towards the bike comes out of your gross salary i.e you would have paid tax on that income had it not gone towards the bike.
At the end of the salary sacrifice period, ownership of the bike can be officially transferred to you from the company for a small fee, or you can continue to use it with no further payments. 
Why choose our scheme?
Receive an additional 10% of any accessories and ALL future purchases of products or servicing.
No additional administration or waiting for certificates - once your company pays the invoice we assemble your bike.
Simply email cycletowork@tokyobike.co.uk with your company details to register.

The Cycle to Work scheme allows you to save up to 42%* on a bike and accessories for commuting to work. Signing up is easy:

1. Choose your bike and accessories at our London store or online 

2. Request tokyobike to provide a quote for your employer to approve / pay

3. Collect your shiny new tokyobike!

The savings are achieved through a salary sacrifice arrangement (typically lasting 12 months) and vary based on your rate of income tax. Essentially, the money you pay monthly towards the bike comes out of your gross salary i.e you would have paid tax on that income had it not gone towards the bike.

At the end of the salary sacrifice period, ownership of the bike can be officially transferred to you from the company for a small fee, or you can continue to use it with no further payments. 

Why choose our scheme?

Receive an additional 10% of any accessories and ALL future purchases of products or servicing.

No additional administration or waiting for certificates - once your company pays the invoice we assemble your bike.

Simply email cycletowork@tokyobike.co.uk with your company details to register.

Where’s tokyobike? Our mechanic Adam was snapped passing this very famous residence as bemused tourists looked on. Name the building to win this month’s goodies provided by @Bookmanse 

Tweet or instagram your answers to @tokyobikelondon 

Winners will be chosen at random and announced tomorrow afternoon. Prizes available for store collection only. 

Thank you for coming and see you next time!

Grab a spot on this weekends tours! 
http://djtokyobiketours.eventbrite.com/?aff=estw 
#tokyobiketour #tokyobike #designjunction #ldf14 @thedesignjunction @l_d_f_official (at The Old Sorting Office, New Oxford Street 21- 31, London)

Grab a spot on this weekends tours!
http://djtokyobiketours.eventbrite.com/?aff=estw
#tokyobiketour #tokyobike #designjunction #ldf14 @thedesignjunction @l_d_f_official (at The Old Sorting Office, New Oxford Street 21- 31, London)

Tomorrow night!
with @plumemudguard #tokyobikelondon #event (at Tokyobike LONDON)

Tomorrow night!
with @plumemudguard #tokyobikelondon #event (at Tokyobike LONDON)

Where’s tokyobike? 

For this month’s competition we are giving away 4 pieces from the recently launched Levi’s Commuter range worth over £500. 

Just name the building* in the picture and tweet/instagram your answer to @tokyobikelondon

*CLUE: there is a tokyobike showroom in this city and the city is also the focus of much current political debate!

YOU ARE INVITED!

Riding a bike can change the world too. We are excited about showing our bikes next month as part of Paris Design Week at ‘Meet my Project’

Join our design tour there or visit us at the show.

http://www.meetmyproject.com/

8-13 SEPTEMBER 2014

at ESPACE COMMINES-17, rue Commines 75003 PARIS

OPENING COCKTAIL: 8 SEPTEMBER  7pm – 10pm BY INVITATION ONLY (attached)